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This post will help you keep up with the changes in trend marketing, interactive marketing, and how being emotionally intelligent is almost more important than being smart. The growing trend in the coming year is work from home and remote career opportunities. Avon and businesses like Avon will be able to gain a following of people who are ready to stop punching the clock. Neil Patel is an awesome entrepreneur to follow in 2018. I've learned a lot from him about marketing as an entrepreneur in 2018.
CREATE 2 BUSINESS LISTS
Start creating a relationship by dropping off a brochure to each business for one campaign. On the second campaign, leave a brochure with samples and ask if any of them would like to join your email database. During the 3rd campaign, leave a brochure, samples, and a hand lotion for the office bathroom or front desk. It's important that you track your responses from these clients before continuing to leave brochures.
CREATING AN AVON CUSTOMER LIST
Banks and Credit Unions - Bank tellers have very strict dress codes. They MUST look presentable to the public and buying AVON products are perfect. This group of customers are usually very close. If one person wants to buy from your brochure, chances are high that his/her coworkers will want to buy AVON as well! Leave your AVON brochure here. I suggest advertising that you accept paypal. In some offices, a money exchange would be discouraged. This way you can drop off their goodies and no money has to change hands.
Daycares - While daycare workers are one of the hardest working in the industry, when they have down time, flipping through your AVON books will be a welcome de-stress from their hectic days. This group of customers is also very close knit. The only way you won't achieve sales here is if someone else has already drawn their AVON lines in the sand. If one customer makes a purchase, another will definitely buy AVON from you as well.
Law Offices - Here is another group of people who not only dress professionally but very often they are too busy to shop, which is where you come in! The person you will typically drop off the brochure with will be the receptionist. If you make a good impression on him/her, it will be a lasting account for you! Smile, be warm, discreet, and quick. If you hold a conversation too long, that might discourage them from giving you a reason to come back!
Hotels - The employee count of one hotel front desk staff is usually between 6-12 employees. If you leave 1-2 books at the front desk, in between check-ins and check-outs, they will be able to browse your magazine store. When shift changes, the next crew and management will be able to have a look. Most upper management leave by 5 PM, keep that in mind. Are you starting to think more about businesses who have down time? We're on the same page if you are!
Nail Shops & Spas - There's normally a nail drying section with magazines for waiting readers. If this is your regular nail shop, ask if you can leave brochures there (the outlet and small ones if you have them.) You'll be able to do this every couple of weeks since you've already established a relationship with your nail shop owners.
Once you've left a brochure at least 3 times at your set list of offices, answer these questions about your original marketing list of clients:
-Have any of those clients ordered from you?
-Have any of those clients asked questions about your sales?
-Has anyone mentioned that they used to sell Avon?
-Has anyone asked you how long you've been selling Avon?
-How many of these clients have followed you on your listed social media?
......and you can add your own tracking questions but these are a good start.
Every once in a while, visit your AVON store on a PC instead of on your mobile devices. You'll be able to better see how each personalized URL within your estore can be linked to specific AVON product. All of these helpful product links connect directly to my estore.
10 Brochures - $6.49
20 Brochures - $8.89
30 Brochures - $11.39
40 Brochures - $13.69
50 Brochures - $15.09
60 Brochures - $16.09
70 Brochures - $17.39
80 Brochures - $18.79
90 Brochures - $20.09
100 Brochures - $21.49
Of course the more you buy, the less it costs. There are hundreds of items that aren't as easily accessible from the online store so your brochures are truly your selling store.